Visuals matter when it comes to selling a product. In the physical world, where you are selling a product in person, a person can pick up an item, look at it, and imagine using it. In the world of online sales, that’s not possible. Nevertheless, they need to see what they are buying to understand how it directly impacts their desire for it. Professional photos of a commercial product are called packshot photos
Here are a few quick facts to consider.
- Only about 10 percent of people remember the things they hear, such as in a commercial or a podcast.
- About 20 percent of people will remember what they read, such as in an ad or a sales letter.
- Yet, 80 percent of people will remember seeing something (according to Wyzowl).
Considering this, it is clear that visuals are an essential component to marketing your product to the world. Are you using images when you are marketing your product? Both in-person and online sales of products simply require stunning photos packshot.
Increasing Your Product Photo Quality Can Directly Impact Sales
Take for a moment a piece of jewelry. You can describe that piece at length using every detail of the piece from the sharp edges of the cut to the clarity and color. Yet, seeing a photo, one that shows a small sparkle from the light brings that piece to life. It creates not only a fantastic visual image but also an instant reaction from the would-be buyer. They quickly see it, love it, and want to buy it. That’s not always so clear when it comes to describing the item.
To increase sales of a mobile phone or perhaps a piece of clothing, you can definitely describe thee items. Listing out the features of the phone and the materials of the clothing is important. However, when you turn this information into a visual, you suddenly have a better product. Now, the individual can see what the phone does, how it works, and what it adds to their lives. Modeling the clothing on a person helps to show how it will fall on the individual’s body, the way it moves, and the overall look of the item.
When you are able to increase the overall engagement a person has with your product, you drive sales. Photos – done well – can create this type of interaction and instant engagement. They tell your buyer exactly what he or she can expect. And, that is what sells your item.
Stunning Product Photos Come from Professionals Skilled in Product Photography (Packshot)
It’s critical to realize the importance of using clear, crisp, detailed photos in the proper light and with the proper background. The composition of the photos matters just as much as the features of your product. Are you selling your property in the right manner? Every detail matters including the packshot (the image of the product including its labeling and packaging) as well as the product in-use.
If not, it is time to reach out to a professional that has exceptional experience and skill marketing products to consumers. No matter the industry, it is the details of the individual photos that will help to sell your product. Take a moment to explore My packshot photography work, and learn how photos of your products can drive the sales growth of your company. I am a professional photographer based in Lausanne in Switzerland. I do all my packshot sessions on-site.